Belle Allure

The craft, machine by machine.

Garments are only as well treated as the tools that touch them and the hands behind those tools. Here is what runs behind the shop at 43 Cours des Roches, and why Diamant chose to pay for it.

Belle Allure workshop conveyor, cleaned garments protected under covers
Dry-cleaning machine and distillation tank in the Belle Allure workshop

A €40,000 machine, chosen for your clothes

At the heart of the workshop sits a latest-generation dry-cleaning machine: a €40,000 investment, installed and serviced to the standards set by French regulation. It runs as a closed loop — filtration, distillation, solvent recovery — and releases nothing into the workshop or the neighbourhood.

KWR now, perc no more

For decades, dry cleaners ran on perchloroethylene. Belle Allure did too. Lingering smell, harsh on fibres, classified as hazardous: that solvent has been progressively banned in premises like ours. Diamant didn't wait for the final deadline to switch. The workshop now runs on KWR, a new-generation solvent: gentler on fabrics, no residual odour, safer for the team and for you.

Air extraction and treatment system installed above the dry-cleaning machine
Professional steam iron on the workshop's pressing table

Years behind an iron show up on a collar

The machine cleans; the hand finishes. Professional steam iron, vacuum table, sleeve board for armholes: every piece goes through someone who has been pressing for years and can read a fabric by touch. The right temperature, the right pressure, the right dwell time — that's what separates a clean garment from a flawless one.

The brush comes before the iron

Before anything goes into a machine, each stain is identified and treated on its own: soft brush, product matched to the fibre, measured pressure. A shirt collar, a jacket lapel and a water mark on wool are three different jobs. It's the invisible work — the kind you only notice when it hasn't been done.

Stain-removal brushes on the work table
Professional washing machines and dryers in the Belle Allure workshop

Washing machines that are actually maintained

The workshop's professional washers and dryers are tracked, cleaned and serviced on a schedule: drums, seals, filters, descaling. A poorly maintained machine carries soil from one customer to the next and wears fibres down. Here, maintenance is part of the service, even if nobody sees it.

Under cover, all the way to your wardrobe

Once pressed, every piece goes onto a hanger suited to its shape, then under its own garment cover, away from dust and rubbing. It waits on the conveyor until you come by — and reaches your home exactly as it left the pressing table.

Garments protected under covers on the Belle Allure conveyor

A good machine doesn't do everything. A bad one undoes everything.

Trust her with your garments

Book your drop-off slot online, or come and see the workshop for yourself.

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